BLACK HISTORY
An ongoing chronicle of Billy Murphy stories. A Series of BHM narratives of historic mo-
ments, lessons on life and landmark cases. It can be on camera or an audio narrative
similar to activist Shaun King's former podcast.
(The Breakdown with Shaun King / Ep. 243 - New Info on the Murder of Ahmaud Arbery
https://audioboom.com/posts/7647850-ep-243-new-info-on-the-murder-of-ahmaud-ar-
bery )
THROWBACK THURSDAYS
Create Flashbacks memes of old cases, post an highlight every Thursday.
Posts: Headline on image with caption includes date and case summary.
Great source is the article on website: https://www.murphyfalcon.com/firm-updates/
the-re-invention-of-billy-murphy/ Many if not all of the clients and cases listed in 2002
article can be used as history posts.
EDUCATIONAL
Create campaign for each practice area using the breakdown explained on the web-
site. Highlighting the firm's areas of services through an ongoing educational cam-
paign will solidify expertise to consumers.
BREAKING NEWS
In time sensitive matters, continue to post firm's participation, press conferences, trial
outcomes, interviews, and articles on social media.
Include Headlines on images to capture attention of audience, important information/
background in caption, along with key hashtags.
Regularly share breaking national and local news that interests your audience.
Identify and follow social media outlets of partners, community organizations, and in-
fluencers to repost.
Track Hot topics to tie-in with firm services
Create call to actions that increases community engagement including
signing petitions, call-ins, emailing key public servants, and attending public hearings,
etc.
MEDIA PLACEMENT
Continue to appear on local and national media outlets
Op-Eds
Feature Story in Flywire Magazine
Legal Column in The Flywire
Firm Ad in The Flywire Magazine, eblasts and website
