THEME
The theme of Jack Daniel's Legacy Ini a ve is "Honoring the Past,
Celebra ng Today's Black Culture and its Curators."
Legacy 2022 was produced and coordinated by Black owned Bal -
more-based companies The Flywire, Inc. and TFP Entertainment.
INITIATIVE
Jack Daniel's LEGACY 2022 Ini a ve highlighted a comprehensive plan
featuring two campaigns:
LEGACY ICONS
Black History social media campaign highligh ng Jack Daniel's Bal more
Legacy Icons. Everyday in February The Flywire featured a Jack Daniel's
Bal more Legacy Icon making history. We honored 28 Bal moreans doing
great things in business, science, educa on, cultural arts, charity, ac vism
and more.
NEW LEGACY ENTREPRENEURS
"Making History" Compe on for Black entrepreneurs to win a
Legacy Business shower. You've heard of a housewarming. The Flywire
and TFP Entertainment produced an online campaign, contest and urban
ac va on series to promote black owned businesses and giving 3 entre-
preneurs a boost with a "New Legacy Business" gi package. The online
compe on occuured in three phases beginning in November 29 and cul-
minated with VIP event tour and award ceremony on March 23, 2022.
