JACK DANIEL'S "LEGACY 2023"
IN BALTIMORE IS A SUCCESS
THE BLACK HISTORY CELEBRATION HONORED CITY LEADERS AND ASPIRING ENTREPRENEURS
In August 2021, Breakthru Beverage Group on behalf of Jack Daniel's and Brown-Forman Corpora on met with
Bal more-based event producers and marke ng
companies TFP Entertainment and The Flywire, Inc. That mee ng led to the crea on of Jack Daniel's Legacy
2022 Ini a ve celebra ng Black History in the
Bal more metropolita on area.
THEME
The theme of Jack Daniel's Legacy Ini a ve is "Honoring the Past, Celebra ng Today's Black Culture and its
Curators."
Legacy 2022 was produced and coordinated by Black owned Bal more-based companies The Flywire, Inc. and
TFP Entertainment.
INITIATIVE
Jack Daniel's LEGACY 2023 Ini a ve highlighted a comprehensive plan featuring two campaigns:
LEGACY ICONS
Black History social media campaign highligh ng Jack Daniel's Bal more Legacy Icons. Everyday in February
The Flywire featured a Jack Daniel's Bal more Legacy Icon making history. We honored 28 Bal moreans doing
great things in business, science, educa on, cultural arts, charity, ac vism and more. So far, we have honored
56 Bal more Legacy Icons.
