Issue link: http://theflywire.uberflip.com/i/1372642
NEEDS Brand awareness is top priority for the success of all companies, big and small. As a prestigious, nationally recognized law firm, Murphy Falcon Murphy's mes- saging is concise, clear yet very conservative. To gain attention on social media, a mix of different tactics/styles is required while maintaining the professionalism and high quality imaging of the firm and Billy Murphy. Increase web traffic Consistent messaging Library of content: hot topics, images, short videos, press conferences, interviews, history of cases, Billy Murphy quotes, other historic or inspirational quotes, info- graphics, data, surveys, etc. Promote MFM practice areas and educate consumer Add a concentrated focus on young professionals, 25-35 yrs old, active on visu- al social media platforms like instagram and Youtube to build new and future clients. There are simple and tasteful edits to transform current content that can attract a younger new client and support base. RECOMMENDATIONS People are personally motivated to use social media to connect with family and f riends. They also use social media for personal inspiration, to kill time and receive breaking news. Repurpose MFM content across social media platforms. Design impactful images to accompany messages to educate, inform and engage followers. Repurpose Youtube videos as IGTV posts on Instagram. INSPIRATION Who is Billy Murphy? Billy Murphy is a bigger than life person in court and in person. This needs to be conveyed clearly. Public Awareness of Billy Murphy's career, landmark cases and up to the minute activities will create familiarity to a new audience of Af rican American young professionals.